Interim product lead & coach
I’m Bastiaan van den Berg. With 25+ years in product at companies like Marktplaats, DPG Media and Belvilla, I help businesses build products their customers value: hands-on, as a player-coach or as a coach, depending on what your organisation needs.
Interim roles and project assignments across three connected areas: building the right product, leading empowered product teams, and organising the company around them.
Solving real customer problems in ways that work for the business.
Giving empowered teams the strategic context and coaching they need.
Organising around empowered product teams instead of projects.
A good plan only counts once it works in practice. I take the role your organisation needs: hands-on lead, player-coach, or coach and servant leader. And I shift between them as your team grows.
Where do product, teams and business stand today? A short, focused assessment with the people doing the work.
Product strategy, operating model and team set-up: a clear picture of where to go, and the first concrete steps.
Hands-on as interim product lead: building the team, running discovery and delivery, and coaching people on the job, until it runs on its own.
25+ years in product: leadership roles at some of the largest Dutch digital platforms, combined since 2015 with interim and advisory assignments through Mountainview Consulting.
Chief Product Officer (interim)
Accelerating the energy transition: solar panels, heat pumps and battery storage.
Product Leader (interim)
Built the product foundation, hired product talent and led the move to modern, empowered product teams.
Head of Product Benelux (interim)
Marktplaats.nl, 2dehands.be and 2ememain.be. Member of the management team; led and coached a product management team of ~15.
CPO / Head of Product & Innovation
Product and innovation strategy for Tweakers, Independer, AutoTrack, Nationale Vacaturebank and more; member of the management team.
Head of Product
One of Europe’s largest holiday-rental platforms.
Senior Product Manager → Head of Product
Grew Admarkt from beta into the Netherlands’ second-largest pay-per-performance ad platform; led most of Marktplaats’ revenue-generating products.
Senior Product Management roles at FD Mediagroep and De Telefoongids
Advertising and internet products in media and directories.
Trained at Silicon Valley Product Group: How to Create Products Customers Love (2015).
Execution, in practice: alongside consulting I build and ship my own apps. I own the full cycle, from idea and discovery to App Store release, pricing and growth.
A radio app with thousands of stations worldwide, live track recognition, Apple CarPlay and Android Auto, available in seven languages. Free to use, with a Premium subscription for extra features.
Shows which plants, birds, mammals and insects have recently been observed near you. It combines live data from iNaturalist and Observation.org on a map and in a list. No account, no tracking, no ads.
Looking for someone to shape your product organization or roll up their sleeves as an interim product lead? I’d love to hear what you’re working on.